ABOUT ME

I’m Lina Danielle Sefraoui, a French-Moroccan professional based in Berlin, a master’s graduate in project management and an accomplished marketing executive with over 7 years experience. Championing influencer marketing, project, and people management is a passion of mine. 

From 2017 to 2018, whilst working as an Account Manager for a tech company, I began sharing content on my Instagram channel about fashion, beauty and interior decor - my trifecta of joy! I also took pride in securing partnerships with brands such as Dior Beauty and Gisou. Throughout my journey as a micro influencer, my goal remained steadfast: building meaningful connections with my community. 

By the end of 2018, my diverse experience caught the attention of JUNIQE, as I was offered the mission by the founder to build and lead the Influencer Marketing department from scratch. Within a year, it became the second-largest growth channel, generating over seven-figure financials through approximately 3,300 collaborations per year and managing a six-digit budget. I’ve also contributed to the positioning of JUNIQE as a love brand by creating powerful social-first engagement collections including the JUNIQE x Pride Collection and #CelebrateStrength in support of a Women Empowerment nonprofit organisation. 

My greatest career accomplishment, however, is that I had the honour to recruit, mentor and accompany 25 women during the 5 years working at JUNIQE.

I find immense joy in empowering other women to grow and achieve their goals through open communication, personalised leadership style and active listening. To put it simply: I care about meaningful human connections and making women successful in business. 

With this in mind, I strive to be an empathetic influencer agent and consultant who brings a unique perspective and expertise, combining both impeccable organisational and negotiation skills with unparalleled brand insight and a strong content creator understanding. I believe that genuine human connections, rooted in shared values, trust, and a shared understanding of work, are essential for collaborative success.

HEAR WHAT THEY HAVE TO SAY

  • "I could not have dreamt of a better leader and mentor for my first job after graduating. In fact, after multiple other experiences, I can still say without no hesitation that Lina has been my favorite person to work with, and her skills, more than inspiring to me, also shaped the rest of my career. You can really tell her success is seeing you succeed, and I’m quite sure working with you will ensure you just that."

    Manon Depoorter (direct report)

  • "Lina was a wonderful, supportive manager to me during my time at JUNIQE. She did an amazing job in coaching myself and the team with the skills and knowledge for launching and scaling a successful influencer marketing strategy across Europe. What I value the most is her inspirational and driven leadership style that resulted in a great team dynamic, and which I now reflect in my current role as team lead."

    Ella Wahlsten (direct report)

  • "Lina is an outstanding leader with a remarkable ability to advocate for her team and demonstrate high empathy. Her expertise in influencer marketing is impressive, and she is known for her hands-on approach, exceptional organisation, and structured methodology. She was a true mentor to me and I have been able to learn so much from her!"

    Katharina Loddenkemper (direct report)

  • "Lina is an incredibly supportive leader who pushes you to grow both professionally and personally. I was very happy to have had her as my mentor, because her genuine encouragement and guidance create a nurturing environment where you feel empowered to reach your fullest potential. Additionally, she ensures that each team member feels valued and motivated, contributing to a positive and productive work environment."

    Jasmin Staudinger (direct report)

  • "Her ability to create a new marketing channel and grow the team, allowed her to gain ever more responsibilities through various roles. Lina is ambitious and a great leader/sparring partner for anyone on her team."

    Chris Bouwsema (direct supervisor)